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Charlotte Ronson's Play by C. Ronson, exclusively for Urban Outfitters, is now available online. From $68 to $118, the collection maintains the (yes) playful and sweet vibe of her eponymous label with a delicate, rosebud print blouse and dress, a cap sleeve dress with vintage-inspired ties at the neck, high-waisted shorts and a reversible onesie. Not all the lookbook pieces are available yet, including appealing pieces, such as a very wearable plaid shirt paired with a vest, and a high-waisted skirt with slash front pockets.
From an interview with Ronson on the site, the designer notes the differences between Play and her line: "We are able to create high quality pieces at a lower price point and make them more accessible to a larger number of people. My line has also become more sophisticated and so it was fun to be able to bring in more of the C. Ronson elements with Play by C.Ronson."
From the same Q&A, she counts Jane Mayle, Nicolas Ghesquiere for Balenciaga, Christopher Kane, Christophe Decarnin for Balmain, Riccardo Tisci for Givenchy, Alexander Wang, and new LA label Current/Elliot denim as designers she admires, but looks to "sisters Samantha and Annabelle" for inspiration.
· Play by C. Ronson [urbanoutfitters.com]
· Designer Collabs: Alber Elbaz for Acne, Charlotte Ronson For Urban [Racked]