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Rackage: & Still on La Brea

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Rackage is a look inside recently-opened stores around town. Today, let's look inside & Still on La Brea Avenue.

On a Sunday afternoon, new sports-centric shop & Still was bustling, despite the fact that much of LA had left town for the 4th of July weekend. Owner Jeremy Shapiro told Racked, in the face of a tough economy, he's made money since opening.

His bread and butter is vintage deadstock—never-worn, tags still on—and we witnessed more than one shopper "Holy shit!" his way through the front room in the most positive way possible, holding out T-shirts, hats, and Starter jackets. Shapiro was open about divulging that he finds the deadstock for good prices and then turns it around for a meaty profit (over the regular retail markup), noting that you do have to find the merch, which is part of what you're paying for. He also said he was aided in the opening by repurposing racks and other store elements from the previous boutique, Publik Park, which saved him around $20,000. The shop has also chosen its location smartly, steps from Union, Undefeated and Stussy, it fits like a (never worn, vintage) glove.
· Now Open: & Still Clothing on La Brea [Racked]