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Plywood has been up for some months, but the 2,000-square-foot Salvatore Ferragamo men's shop has finally opened on the seventh floor of the Beverly Center, down the way from Sephora and Club Monaco. Per DNR, this is part of a bigger push to raise the profile of its menswear. "As part of its expansion plans for a total of 31 retail stores around the country by year’s end, the Italian luxury house has opened its first men’s-only store in the U.S. in L.A.’s Beverly Center." The trade pub notes that this continues the shopping center's trend toward high-end designer boutiques, such as Gucci and Christian Dior which opened in the past year.
On the other hand, the eighth floor is teeming with fast fashion with H&M, Forever 21, and the recent addition of Kira Plastinina.
· Ferragamo Debuts Men’s Store in L.A. [DNR]
· Storecasting: Ferragamo Men's [Racked]
· Storecasting Beverly Center Edition: Creme Opens, Nau, Ferragamo and More Coming [Racked]