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Quiksilver Men's Loses "Edition"

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The more mature Quiksilver collection, branded as QuiksilverEdition, will drop "Edition," beginning with spring '09 to combat previous "buyer confusion." Per DNR, the collection will still have an orange label to distinguish itself, and will continue its sustainable efforts: "Quiksilver is looking to increase the percentage of organic and recycled fabrics for the collection—16 percent of QuiksilverEdition product was cut from sustainable textiles last year, with a goal of 21 percent for spring 2009. The company’s...also scouting for higher-end fabrics for its collection of wovens and other product categories..." Despite being priced 26% higher than the young men's line, the collection saw 13% increased sales last year. [DNR]