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Politics of Fashion: Talk About Obamarama, Ebony Scores Big

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The Democratic nominee inspired (in part) the Italian Vogue Black Issue, while Donatella Versace was inspired by a "Barack-type" man for her spring '09 menswear collection, and here he is on the cover of Ebony's August issue as one of the "25 coolest brothers of all time." For the collector's edition, there are eight different covers, featuring either Obama, Jay-Z, Prince, Samuel L. Jackson, Denzel Washington, Marvin Gaye, Muhammad Ali, or Billy Dee Williams, which of course can be purchased online.

What all makes this more interesting is that there was speculation that Michelle Obama had been shot for an upcoming issue of Essence, but turns out, like her husband, she was actually just shot in NYC for Ebony. Per WWD: "Harriette Cole, creative director for Ebony, confirmed Wednesday that Obama was shot at Industria Studios for an upcoming issue of her magazine—and she should know, since she presided over the shoot." The confusion over what pub Obama was being shot for came because (very unusually) Essence, Ebony, Vibe and W were all shooting at Industria at the same time.

Not surprisingly, the place was abuzz with her (and the secret service's) presence: "while they may compete on the newsstand, Obama managed to unite the editors from the various titles at least for a little while, as between takes she greeted all of those who lingered about to catch a peek of the wife of presumptive democratic nominee Barack Obama."

This is a major score for the mag, as "The Obamas previously appeared on the cover of Ebony in February 2007, and that issue has been Ebony's highest seller on newsstands since."
· ONE STUDIO, SEVERAL MAGAZINES, MUCH CONFUSION [WWD, subscription req]