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Fashion trade Women's Wear Daily has launched the new beta version of its site, which will be formally launched on August 4. Subscribers received an email last night introducing the site and hyping all its new and/or improved features as follows: "Immediate access to breaking news 24/7; Up-to-the-minute coverage and video of all major fashion shows and collections; Search, comment on, clip and save articles and images; Daily downloadable PDF of WWD worldwide access; Searchable access to every article and image from the past 12 month's issues; Access to daily newsletters and weekly digests via email; Read it anytime, anywhere." The last item seems to be trying to sell it a little too hard. Couldn't any online and print pub make the same claim?
We just received our "Morning Report," and wish that they still gave us a sentence describing each story, but we do like the improved feature in "print" mode—it's now cleanly laid out with images. In fact, the viewing of images all around is better. We'll have to navigate some more to make a complete assessment. Racked NYC cues us to an article in Portfolio in May, which "speculated that it might be a response to challenges from more nimble sites like Style.com, Fashionweekdaily.com and New York magazine's The Cut."
· WWD [wwd.com]