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Launches & Releases: Christian Siriano's Bluefly Collection

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Project Runway, Season 4 winner Christian Siriano has just launched his capsule collection for online retailer Bluefly, as part of his prize. The collection ranges from $96 for a jersey 'Transylvania' top with folded, pleated detailing at the shoulder to $590 for the 'Posh' black puff-sleeve blouse, named after fan Victoria Beckham. It's definitely a toned-down Siriano we're seeing here, as compared to his winning runway show, but the Bluefly video shot to capture a bit of the process is rather telling. Siriano says "It's hard to do something cute and wearable that hasn't been done a million billion times, so that's why I'm still very high fashion. I like to do that, if I'm not going to make $10 billion, whatever, it's just more interesting." So, despite Siriano giving the editorial shoot his "super fierce" stamp of approval, you get the feeling that there are much more interesting challenges the designer hopes to face than a "cute and wearable" collection closer to the masses. Check the video after the jump.
· Christian Siriano for Bluefly [bluefly.com]