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Low-Budget Branding: Alife Gives New Life to Parking Meter

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LA has a history of transforming parking meters into something with a little more oomph. Streetwear label and shop Alife on Fairfax has styled (or someone has) the meter in front of its shop to a stickered state of Alife-ness. That's what you call a quick, easy and cheap marketing/advertising/branding job. Hopefully, no one from the City of LA will have to scrape it clean, because that would really suck. [RackedWire]