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Gents store Alpha on Melrose and its neighbor Coco De Mer were filled to capacity last week as they jointly hosted an arousing cocktail party for Taschen’s new and appropriately titled publication, The Big Penis Book. Editor Dian Hanson, as well as cover model and world-famous (or so we’re told) porn star Chad Hunt, mingled with guests as they tasted mini-wiener appetizers served by muscle-y waiters clad only in tighty whiteys and tennis shoes. The boutiques also gave 20% off all non-Penis Book merchandise and each guest was given a complimentary penis sucker (it’s a lollipop, you perv). [RackedWire]