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South of France-based Pull-In boutique has opened on Melrose in the former Gas Bijoux space. The label focuses on underwear and swimwear for men and women, with its signature thick-banded waistbands. But that's not all: men's offerings include underwear and swim, which ranges from boardshorts to Speedo-type bottoms and everything in between. For women, there are bikinis and cut-out one-pieces, surf shorts, and even lacier intimates. Prices are not bad either—cotton panties around $30, the more delicate panties and bras around $50, with the bikinis the best deal at around $60. Men's are similarly priced. We noticed underwear run a bit small, at least for women, so don't be surprised if you need to go up a size. Expect to see Pull-In teaming up with locals as it is very keen on doing some partnerships with other labels, or sport-related companies and events.
· Storecasting: Pull-In on Melrose [Racked]