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Borders Upgrades Ecommerce

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Borders is "introducing a real bookstore. online," via its web blast today. The mega book chain has made the new site more user-friendly and aesthetically pleasing by simulating a browsing-the-bookshelves type experience with features like the "magic shelf," where you'll find the latest in fiction, non-fiction, DVDs, music, kids and those staff picks. Also, new vid with authors etc. Other difference is all your Borders Rewards are now avail while you shop online. [Borders]