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Thursday was a busy night for Fred Segal Santa Monica as Nash, Indigo Farms and Vans by Marisa Miller all celebrated their launches.
We started off by chatting up designers Nina Segal (daughter of said Fred) and Ashleigh Cohen about their new handmade jewelry line, Nash. They got their start making layered necklaces and stacked rings for themselves and were urged by friends to start a collection, which is now available in fifty stores nationwide.
Nearly all of the mixed-metal pieces are graced by one or more emblematic charms, everything from bows and crowns to religious icons. The charms were specifically selected for their personal significance to the designers, but as Segal stated “People are drawn to different symbols for what they represent to them personally.”
A portion of the proceeds for the night’s sales went to Angels at Risk, a non-profit organization set up to aid teenagers and their families who are at risk for drug and alcohol abuse.
In the next room, we peeped Adrian Nyman’s new project with buddy Philip Law of Indigo Farm. Racked very recently spoke with Nyman when he launched the Warhol x Levi’s x Damien Hirst collab, and we were pretty shocked he had so quickly created a new project to show off. Nyman told Racked he designed the 20 pieces collection in one week, then flew to Hong Kong where he and Law sorted through fabrics and constructed pieces in Law’s factory.
Law pointed out the traditional Chinese block prints that line some of the garments and explained how even the basic t-shirts in the collection were constructed using a tubular knitting machine, a process that takes three hours to create one shirt.
Lastly, we hustled over to the Vans by Marisa Miller launch, hoping the Victoria's Secret model was there to promote her new kicks. No dice. Just a life-sized, bikini-clad cardboard cut out. The sneakers were cute, our faves being a pair of white low tops with red monkey-on-a-skateboard print. But the surfer/skater/California sunset motif has been done to death so it was hard to really care when two more interesting and thoughtful brands were launching just a few hops away.
· Designer Collabs: Adrian Nyman and Indigo Farm Pop-Up at Fred Segal [Racked]