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Launches & Releases: Alexander McQueen Etails

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Photos via alexandermcqueen.com

C'mon, everybody's doing it! More and more, high-end designers are offering their wares online, rather than relying solely on sites such as eLuxury or Net-a-porter for an online ecommerce presence. Coincidentally, Balenciaga and now Alexander McQueen have launched eboutiques, shortly after opening shops in Los Angeles, and both on Melrose at that. What's interesting is that this is not just for those who don't have access to McQueen's collections up-close-and-personal; per WWD, "Customers living in Manhattan, for example, can get merch the same day if they place their orders before noon (and are willing to fork over an extra $50)."

Online offerings include selections of womenswear, menswear, bags, shoes, sunglasses, belts, small leather goods, and even those signature skull scarves. Current pieces include a bi-colour cardigan for $1,935 (left) and a wood zipped bomber for $1,455 (right). Ecommerce is exclusive to t he U.S. for now, but will be expanding worldwide soon. Also per the trade: "the company created a special contest in honor of the e-commerce addition, which allows visitors to register to win two tickets to his spring 2009 runway show, slated to take place during fashion week in Paris in October. The prize also will include accommodations."
· Alexander McQueen Adds E-Commerce to Web Site [WWD, subscription req]
· Alexander McQueen [alexandermcqueen.com]