Now Open: Veronica M. Inside Toast

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Veronica M. boutique opened Saturday in the space inside hipster hang Toast on West 3rd Street. Sales staff reported good results Saturday, telling Racked: "It seems like people that eat at Toast are Veronica M. shoppers." When we were in the boutique a number of people had held items to buy after eating, though a group of women came in and commented to each other: "This is kinda weird, the way the boutique is right by the restaurant." And, yes, the only divider between the cafe and retail space are floor-to-ceiling curtains. The boutique appears to be trying to combat encroaching food smells with Votivo candles and fragrant flowers, but the question is, will the merch suffer from the comingling of salads and soups and eggs and the rest?

We didn't note any such problems yet among the printed poly-spandex dresses—halter lawn dresses ($98), strapless smocked mini dresses ($80)—crochet-detailed tops ($62), pinstripe short-shorts ($78), and roomy tanks ($36), among other apparel. Also lining the shelves are multi-hued clutches ($26), straw hats ($38), handbags ($68), and those Votivo candles ($36). It's definitely a more reasonably-priced addition to the stretch of retail, so it will be interesting to see how the boutique develops within the eatery. This is Veronica M.'s fourth boutique, following Beverly Boulevard, Studio City and Pasadena.
· Storecasting: Veronica M. Inside West 3rd Street's Toast [Racked]
· Retail Oddity: Veronica M. Opening Inside Toast [Racked]