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At the opening of the Steven Alan Annex on Abbot Kinney Boulevard, the designer told Racked: "We've already gotten a very warm reception from the neighborhood." He also gave credit to his Director of Operations Allie Wightman for prodding him to make the LA stores happen: "She said 'no, not one, we have to open three stores!'" referring to the recently opened Robertson and Brentwood boutiques, the latter of which he described as catering more to women shopping with their kids.
The neighborhood has gotten a warm reception from Steven Alan, who did the opening up right by extending access to the festivities to the public, rather than making it a closed, exclusive event. People were browsing and purchasing from the racks—filled with Alan's signature laid-back preppy button-downs, jackets, sweaters, and shorts for guys, plus dresses and blouses for women, along with other labels like Tucker, Lauren Moffat, Lover. and others. The boutique has an extensive area out back, perfect for parties, which was set up with DJ, taco stand and bar, serving regular, cantaloupe and watermelon margaritas. No doubt Abbot Kinney can look forward to future retail fun here.
· Storecasting: Steven Alan Annex [Racked]
· Now Open: Shizue on Brighton Way, Plus Steven Alan Annex and Phillip Lim Coming [Racked]