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Launches & Releases: Presse Boutique Debuts Ecommerce

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Presse Boutique on La Brea Avenue has just extended its offerings to the masses, relaunching its site with ecommerce and really taking it to the next level. Co-owner Renee Roman Klein told Racked some months back that W was doing a story on their new online developments, so we knew something substantial was likely in the works. And this could really be a new favorite in terms on eboutiques, right up there with La Garçonne, though unique in content and aesthetics.

Along with apparel and accessories searchable by item or designer, there is a video interview with the designers of Bruce, lookbooks from Acne, Proenza Schouler and Sari Gueron, and a Presse Pass section, which isn't launched yet, but we definitely look forward to; this section will house content from Presse Pass, the mag the boutique created, its first edition for fall/winter '07, and plans to continue. This is what you get when former fashion editors—owners Klein and Zoe Schaeffer—get into retail, and we're all for it.
· Presse Boutique [presseboutique.com]
· Launches & Releases: Presse Boutique Getting Ready for Ecommerce [Racked]