Sellebrity: Taryn Manning's Born Uniqorn Reborn

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We had a yeah, what happened to Taryn Manning? moment. Of course, she's busy, singing with her band Boomkat, making movies, and relaunching her Born Uniqorn label for fall (shown above) with childhood friend Tara Jane and new partner/manufacturer Orbit. But it's just been so long since she was pushed in our faces (oh, and she was pushed), we'd forgotten, and thusly, not even annoyed to read about her label.

Basically, the collection has grown-up a bit. Per WWD, "The line has evolved from allover graphic T-shirts and short terry rompers that only came in small and medium to a full-size range of refined jersey dresses and sweatshirts sporting whimsical, yet more restrained, images." I.e., it's (thankfully) not all graphic cutesy tees and body-exposing short-shorts and tube tops anymore.

In terms of price, the pub reports it wholesales from $30-$75 (somewhere in the $70-$200 range retail), and will be selling in boutiques such as Ron Herman, Fred Segal and Stackhouse in NYC. Fabrics include French terry, Supima cotton, burnout cotton and baby thermal. Manning and Jane don't just have LA and NYC in mind, however. Manning told the fashion trade: "It's important for our customers — the bulk of whom are in Middle America and want that L.A. look but can't afford it — to be able to buy our clothes. With H&M and Forever 21, you have to be competitive."
· California Lines Aim for Affordable Comfort [WWD, subscription req]