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At the Council of Fashion Designers of America 2008 Awards, fashion took to the small screen for the festivities. Per Fashionista: "[Tom] Ford and the other menswear nominees let director Douglas Keeve film a spoof of the HBO series In Treatment complete with Gabriel Byrne. Ford sat in for Melissa George's character, who's desperately in love with Byrne, and fluctuates between answering questions regarding clothes and design and reading lines from the actual show."