clock menu more-arrow no yes mobile

Filed under:

Now Open: Huf on Fairfax

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

San Francisco-based Huf—a mix of skate, streetwear and fashion apparel—created by pro skateboarder Keith Hufnagel, just opened on Fairfax this past weekend. This is the brand/retailer's fifth shop, in addition to its four in San Francisco. The Hundreds shot the store and posted it on its blog: "Solely stocking products listed under his own label (in contrast to the SF stores), Keith Hufnagel’s LA shop is a potent brand capsule, exhibiting signature t-shirts to denim, wovens to baseball caps." Describing the space as "inviting" and "flooded with natural light and open space." the post continues "In tune with the Huf brand, the decor is creative and sensible, streamlined with plywood as an homage to where it all started : the skateboard."
· Storecasting: Huf SF Hits Fairfax [Racked]