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San Francisco-based Huf—a mix of skate, streetwear and fashion apparel—created by pro skateboarder Keith Hufnagel, just opened on Fairfax this past weekend. This is the brand/retailer's fifth shop, in addition to its four in San Francisco. The Hundreds shot the store and posted it on its blog: "Solely stocking products listed under his own label (in contrast to the SF stores), Keith Hufnagel’s LA shop is a potent brand capsule, exhibiting signature t-shirts to denim, wovens to baseball caps." Describing the space as "inviting" and "flooded with natural light and open space." the post continues "In tune with the Huf brand, the decor is creative and sensible, streamlined with plywood as an homage to where it all started : the skateboard."
· WHERE THE SIDEWALK ENDS. [The Hundreds]
· Storecasting: Huf SF Hits Fairfax [Racked]