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Rackage: The Grove's New Forever 21

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Rackage is a look inside recently-opened stores around town. Today, let's look inside Forever 21 at The Grove.

Forever 21 at The Grove has been closed for a redo for quite sometime. It reopened just a little over a week ago, so we were curious to see how the fast fashion chain had updated the space. It's not exactly an overhaul, but there are some improvements. The biggest change is the placement of the cash registers, moving them to the back, which unblocks some of the mid-store traffic due to people waiting in line to pay for their merch. The store also has some new back-and-white wallpaper that spiffs up the space. Other than that, it seems the shop has reconfigured racks so it doesn't feel quite so claustrophobic. No matter, the place was packed before and it is packed again.
· Get into The Grove [Racked]

FOREVER 21

239 Los Cerritos Center, Cerritos, CA 90701 Visit Website

The Grove

189 The Grove Drive, Los Angeles, CA 90036 323-900-8080 Visit Website