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Launches & Releases: Bird. and Yolk Sites Revamped

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Boutique Bird. on Melrose Place has redesigned its website, the result a pretty, streamlined shopping experience, its signature pink feather maintained. Shop by category (accessories, coats, shoes, swimwear, tops, etc) or designer (such as Repetto, VPL, Hanro, Heimstone, Isabela Capeto, Beatrez), with sub-categories in shoes (sandals, flats, pumps) and accessories (jewelry, lingerie, candles). The site also has brief designer/label descriptions, and a 'Wishlist' section to amass potential purchases. Product pics are also a bonus, which showcase the merch well, as with the Luc Kieffer large Lucite zip bangle shown right that goes for $165. [birdla.com]

Silver Lake's design/lifestyle/home decor/gifts boutique Yolk has also relaunched its site. Categories here range from accessories, bath, books and dining to kids, kitchen, lighting and textiles. The brick and mortar shop is sizable with tons more product in-store, but the new site has a curated selection from lighting options from Design House Stockholm to Victoria's Swedish Eggwhite Facial Soap, all with great gift potential. [yolk-la.com]