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Storecasting: Pull-In on Melrose

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Sexy French intimates and apparel label Pull-In Underwear is opening on Melrose Avenue, just west of Fairfax and next door to men's swim boutique Parke & Ronen. Though there are plenty of lacy options, the collection's signature for men's and women's bottoms is a thick band (inspired by the waistbands of men's underwear) with unabashed "pull-in" running across it. Most of its concept stores are in France, along with Miami, and an NYC shop, which opened in December. Also next on its list—Hong Kong. [RackedWire]