Storecasting: Pull-In on Melrose

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Sexy French intimates and apparel label Pull-In Underwear is opening on Melrose Avenue, just west of Fairfax and next door to men's swim boutique Parke & Ronen. Though there are plenty of lacy options, the collection's signature for men's and women's bottoms is a thick band (inspired by the waistbands of men's underwear) with unabashed "pull-in" running across it. Most of its concept stores are in France, along with Miami, and an NYC shop, which opened in December. Also next on its list—Hong Kong. [RackedWire]