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Publicity Stunted: Dew-ing It at Hollywood & Highland

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Mountain Dew has three new possible flavor “candidates” campaigning to be the new taste of the summer, dubbed DEWmocracy. Hollywood & Highland served as a public voting booth where consumers could sample new flavors and support their favorite by shooting a paint ball at a fifty-foot billboard ballot. We regrettably made it too late to the event to partake in the voting (there was a timing snafu on the press release), and had some major difficulty spotting said billboard with all the H&H distractions. But after asking Spiderman and Catwoman for the event location, we were able to snap a couple pics of the results. Looks like Supernova vs. Revolution is the new Clinton vs. Obama of the soft drink world. [RackedWire]


DEWmocracy at Hollywood & Highland