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Following Geren Lockhart's Hawks by Geren Ford collection for Urban Outfitters, retailer/designer Steven Alan will be also creating a collection for the chain, called Lark & Wolff. Per The Cut: "Slated to hit stores around July 4 (with new shipments every month), the collection will feature both men's and women's clothes, and have a decidedly rustic-country-sure-I-know-how-to-camp bent. The aim is to draw in a younger customer than Alan's current line, and the collection will retail for $58 to $128."
Though Urban Outfitters is definitely trailing chains like Target and H&M in the designer collab game, Racked NYC notes the distinction between the usual business of having designers do a diffusion line and Urban's tactic: "Instead of asking creatives to design less-expensive versions of their fashion lines, UO has talked a few big names into creating new low-priced brands specifically for the chain." A look from Alan's eponymous collection shown right.
· Steven Alan Signs On With Urban Outfitters [The Cut]
· Collabs: Steven Alan Out on a Lark With Urban [Racked NYC]