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Sellebrity: Robert Lee Morris x Olsen Twins' Elizabeth and James Label

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To add to the Olsen twins' estimated $1 billion businesses, the two have struck a "licensing partnership" with jewelry designer Robert Lee Morris, who won the Geoffrey Beene Lifetime Achievement Award at last year's CFDA Fashion Awards. Per WWD, "Hitting stores in September, Robert Lee Morris for Elizabeth and James consists of 80-plus styles, including thick metal cuffs and rings, earrings and necklaces accented with turquoise beading, crosses and daggers. The collection is meant to be mixed and matched and retails from $65 to $700." Morris told the fashion trade: "They were very involved in every aspect of the collection, which was very gratifying. It wasn't just me doing something and them accepting it. It was real teamwork." The collection will debut locally at Intermix, and we suspect cash cow status, like everything else the mirror-image moguls accomplish.
· Olsens Expand Wardrobe With Jewelry [WWD, subscription req]
· Robert Lee Morris x Elizabeth and James [Racked]