Media Relations: Agent Provocateur Gets Intimate With Bloggers

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Sexy, high-end British intimates label Agent Provocateur has launched a new AP Bloggers Toolkit site ap-buzz.com. Per an email blast: it's "an online resource for all lingerie enthusiasts to help your website or blog get VIP access to the delightfully sexy world of AP...The bloggers toolkit contains all the resources you'll need to embrace Agent Provocateur; logos, links, news, events, product information, videos, stunning campaign imagery and much more!" AP also gives bloggers an incentive by offering a link to add to your site, with a chance to win a £250 shopping spree. Currently in its "AP Press" section is info on the Kate Moss/Nick Knight series of shorts with YouTube links to video, as well as logos and images of Kate, among others. Overall, it's a bit weak on content, but a good idea from a PR standpoint. We'll see if it grows into something more useful.
· Agent Provocateur Bloggers Toolkit [ap-buzz.com]