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Storecasting: Phillip Lim on Robertson Opening July 20

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The opening party for Phillip Lim's third boutique is July 19 and opens to the public July 20. Per WWD, the 631 North Robertson Boulevard "location is the largest at 5,000 square feet, with a stone-lined parking area in front..." The fash trade describes the boutique (once an auto repair) as "spacious, clean and modern, with curved interiors walls, 18-foot ceilings and skylights" and "features bright-white lighting with modernistic, pyramid-shaped foam cones lining the walls—elements typically found in sound studios—and a modern take on a small English garden, with high white stucco walls and white rose bushes."

In terms of stock, expect "Lim's full 3.1 line, including women's, men's and children's clothing, as well as his organic collection and his accessories line. Merchandise includes a tie-neck librarian blouse with rhinestone adornment for $450, a silk asymmetric double fan cocktail dress for $650 and handbags from $275 to $1,500." Lim is also looking to expand to cities like SF and Chicago. It joins recently-opened HLNR on the stretch north of Beverly Boulevard.
· Phillip Lim Homecoming on Robertson [WWD, subscription req]
· Storecasting: Phillip Lim on Robertson [Racked]
· Now Open: Shizue on Brighton Way, Plus Steven Alan Annex and Phillip Lim Coming [Racked]