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Photo via Racked NYC
The verdict is that Rogan for Target "is the best Go International collection we've seen yet," per sister site Racked NYC. Even the press preview was crazy with people shopping, rather than hanging out, sipping champagne/cocktails: "the whole thing resembled a sample sale: it was hot and sweaty, women were stripping down to their undies (At Barneys! On Madison Avenue!) and everyone was grabbing frantically at the clothes."
And now it's available to the public in NYC (hitting Barneys in LA May 15 for the press preview and available to the public May 16-18) and the madness has begun. Just before opening at 9:58am in NYC, a line had formed despite the rain, and upon opening at 10:09am: "It's all going to be gone in a matter of hours, at best. Almost no smalls left anywhere. Size 13 is the smallest left in the dresses; tops, large. People are flocking, swarming. The beginners in the crowd are completely shell shocked. Get react from the crowd: 'There appears to be a high school field trip here.'" By 10:35 AM: "The stuff is going, going...But there are rumors that some reserve stock may in fact still be in the back. Biggest early sellers: the stripe-y tank, the silk dresses and the swimsuits." Get ready for May 16 LA Rogan for Target debut!
· Live Early Report: Rogan for Target at Barneys Debuts [Racked]
· Rogan for Target Insanity at Barneys Press Preview [Racked]
· Rogan for Target at Barneys, Ups Target's Designer Exclusivity [Racked]