clock menu more-arrow no yes mobile

Filed under:

Now Open: Surf/Skate Shop Ride

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Just-opened Ride, a surf/skate shop on Abbot Kinney Boulevard, is a jewel box of a shop, helmed by a very affable, laid-back Jimmy V, who's been surfing since he was four, grew up on the Venice canals, and continues to teach surf lessons. With exposed brick walls and constructed of recycled scrap wood, he only had to buy some glass and hardware for the small, high-ceilinged, exposed beam space. The merch includes bioform surfboards, bamboo and koa wood skateboards, and bamboo and organic cotton apparel. The koa wood skateboards are particularly good-looking, even for a non-skater. Other highlights include Landloc'd jewelry, and Bamboo Bikini crocheted bikinis.