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Storecasting: Peter Alexander on Robertson

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Storecasting time, where we fill you in on the latest retail developments around town. Got some intel from your neighborhood? Send us your pics and tips!

Aussie Peter Alexander, known for his pajamas for women, men and kids, is really making a move on LA. He just opened up a 2,000-square-foot shop at Americana at Brand in Glendale, and per Women's Wear Daily, "Alexander plans to open a 2,200-square -foot flagship in the fall at 109 South Robertson Boulevard. "Whereas the Americana store features "crystal-encrusted beds, mahogany shelving and display units, mirrors with inset flat-screen video monitors that display a fake fireplace and gold-plated logos and signage throughout," Retail VP Christopher Tate told the fashion trade, "The Robertson store will really be our upmarket presence; it's one of those image-making streets and the concept will be far more luxury-oriented than our other two California stores." This also includes the crystal-encrusted beds by the way, plus "to-be-announced collaborations with U.S. designers that will include Los Angeles exclusives." Retail prices range from $5, up to $10,000.
· Peter Alexander Flagship Set for Robertson Boulevard [WWD, subscription req]