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Storecasting: Alberta Ferretti on Melrose

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We have more info on the Alberta Ferretti boutique coming to 8626 Melrose Avenue, at Huntley Drive in West Hollywood. Per Fashion Week Daily, the 5,381-square-foot shop "boasts 85 feet of frontage and will showcase the brand's entire collections, including Alberta Ferretti, Philosophy by Alberta Ferretti and Alberta Ferretti Girls clothing, shoes and accessories." This will be the designer's first U.S. flagship, which is slated to open late summer.

It also marks the debut of a new Ferretti store concept "which focuses on a light and relaxing environment. All merchandise will be displayed on magnetic hangers and shelves that can be repositioned easily on lacquered steel panels. Other components include lacquered petals and mannequins sprouting from a cement inlaid floor." Designed by London's Sybarite Architects, the interior will be white and framed in black stainless steel, while out back, there will be a private parking area.
· What's In Store: Alberta Ferretti to unveil new concept with first U.S. flagship in Los Angeles [FWD]
· Storecasting: Alberta Ferretti, Sorum Noce, Waterworks Coming to Melrose [Racked]