clock menu more-arrow no yes mobile

Filed under:

Urban Outfitters/Bing Bang Collab

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Bing Bang jewelry is extending itself from the glass cases of Barneys and other upmarket retailers to the shelves of Urban Outfitters. Per Women's Wear Daily, "...Bing Bang is partnering with Urban Outfitters on a lower-priced line called Bee 23, making its debut for fall exclusively at the contemporary retailer. According to insiders, Bing Bang's goal is to reach a new customer without lowering the value of its namesake collection. Neither company could be reached for comment." This comes on the heels of Urban's collab with Geren Ford. [WWD, subscription req]