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Target's 2nd Private Label Collection: Ruffled, Floral Madness Ensues June 29

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Not as exciting news as the Jonathan Saunders/Target announcement earlier this morning, but the chain has also just released photos of its second Private Label Go International collection (designed by an in-house team) to hit stores June 29. Per the press release, the Private Label line "will continue to launch in between each designer collection," so we can expect the third Private Label collection to launch after Richard Chai (launching in early August), and right before Jonathan Saunders (launching in early October).

Thus far, can't say the Private Label is much to look forward to, and this second collection is bursting with ruffles and flowers, taking '80s inspiration in a far too literal way. It takes us back to teased bangs and Dress Barn at the mall, which is not nostalgic, just bad. That being said, the navy ruffle-front dress could be a winner.
· Go International 2nd Private Label Collection [Target Pressroom]