clock menu more-arrow no yes mobile

Filed under:

Retail Oddity: Veronica M. Opening Inside Toast

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The future Veronica M. inside Toast on West 3rd Street

OK, so Toast on West 3rd Street has a history of incorporating retail into its restaurant. Per Blackburn and Sweetzer, it used to house "a boutique called New Threads (which doesn’t have signage), carrying a mish-mash of Deha (a kind of lounge-y Italian label), Charlotte Tarantola tanks, Hale Bob dresses, a bin of pricey baby blankets, a bin of matches?" Retailer across the street Hillary Rush told the blog "Toast already uses up its capacity for tables with all that outside seating, so there’s this space that goes unused: hence, the bizarre-o boutique."

The latest boutique to-be-opened inside the attached space is Veronica M., a mid-market retailer known for its printed dresses, which has boutiques on Beverly Boulevard and in Santa Monica, Pasadena and Studio City. We saw the papered windows and dipped inside Toast and saw "Veronica M." signage inside (see an image after the jump). We asked employees what the deal was—will there be a wall? will it be open for full food smellage? They didn't know but thought there might be sliding glass doors or something.
· Bizarre-o Boutique Inside Toast?! [Blackburn and Sweetzer]

The Veronica M. signage inside Toast