Booty Call: Panty-Clad Hot Bods at Kitson

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Kitson brings out 2(x)ist male models regularly to promote the underwear brand (and, of course, the boutique itself), so it's not crazy to think it would bring out panty-wearing women to sell Booty Pop undies that give bump to flat asses. In fact, it couldn't be less of a surprise. One hot bod wore just the panties, while the other wore short-shorts to show what the undies look like underneath very little fabric. It didn't sell us on the Booty Pops, but it did encourage us to go to the gym.[RackedWire]