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So, we wondered, was the Rogan for Target preview/pre-sale event at Barneys in Beverly Hills going to be crazy as the event in NYC? The answer is, definitively, yes. Last night, from 6pm-8pm, celebs, press, models, designers (including collection designer Rogan Gregory) and many, many regular folks came, they shopped, they drank lots of champagne, which probably made them shop more. Whitney Port looked like she was on a shopping mission; Tracee Ellis Ross was actually at the register paying for stuff; Becki Newton was enamored by some very adorable separates; Mena Suvari came wearing the line. Tons of other famous peeps were there, too: Rachel Bilson, Joy Bryant, Marcia Cross, Felicity Huffman, Gabrielle Union, Vanessa Marcil and others. And, on a side note, Kelis (of "Milkshake" fame) is really adorable and stylish.
From rack to rack—there were at least half a dozen square clusters of them—you could hear people discussing: The overwhelming verdict was that this is the best quality and overall best collection of the Target designer collabs—the linen dresses and tops, a black shorts jumper, floaty tanks and tops, itty-bitty animal print bikinis and cut-out one-pieces were all exiting via canvas Rogan for Target shopping bags. A rack would nearly empty but for L's and XL's, but then be quickly restocked. And the thing was, it was like that the entire time. The sales staff at the register were working double time. The collection drops to the public at 10am at Barneys and we'll have to see how that goes.
· NYC Verdict In: People Going Nuts for Rogan for Target at Barneys! [Racked]
· Rogan for Target Insanity at Barneys Press Preview [Racked]