clock menu more-arrow no yes

Filed under:

Boutique Vons: Supermarket Gets Smaller, Fancier

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

From a tipster, we get some juicy Long Beach supermarket scoop: "...there's a new small format Vons [photo viaTortuga on flickr] (ie Safeway) just opened on E Ocean Blvd (15,000 sq ft) that is their response to the Fresh & Easy idea. It's called The Market, and its their pilot for the format. Seems to be much more upmarket, with fancy own-brand stuff developed at their Citrine Restaurant in Mountain View area of N Cal. Did you know SWY operates a restaurant, who'd have thought it?" Uh, no, we didn't know that, and, yes, that's crazy.

But there's more! "Meanwhile WMT [referring to Wal-Mart] is launching its new Marketside stores in AZ, probably opening in October and the word is that they are also looking at California." The tipster then refers us to a Financial Times article, which describes the new smaller format markets as 1,500-square-feet as well (1/3 the size of regular Wal-Mart Neighborhood markets and 1/10 the size of its superstores). Further, "The retailer is also planning to prepare and serve food in the stores themselves, a new direction for Wal-Mart that mirrors the approach of more upmarket retailers such as Whole Foods Market."
· Wal-Mart reacts to Tesco threat [Financial Times]