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Speaking of Seven For All mankind, the premium denim, apparel and accessories brand has just opened in the Malibu Country Mart, joining just-opened Sigerson Morrison to the upscale shopping area. To match the beachy vibe, Women's Wear Daily reports the company went for lighter woods and driftwood rather than the "dark wood fixtures, marble and metals" of the Robertson Boulevard and Dallas shops. All "the stores will serve as a showcase for the label's expanded product range. In addition to its core denim offering, Seven has added bags and accessories, dresses, skirts, sweaters and tops. Next up will be outerwear and the introduction of footwear next spring." As to future retail, "The brand is looking to open 100 stores in the next five years and expects to launch 10 stores this year." On a Storecasting note, "Earnest Sewn has signed to open at Malibu Country Mart by September."
· Seven For All Mankind Heads to the Beach [WWD, subscription req]