Sneak Peek Video: Johnny Cupcakes Melrose Boutique Preview

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Highsnobiety tipped us off to this sneak peak video of Johnny Cupcakes' to-be-opened Melrose boutique. From Highsnobiety, the T-shirt brand is "working closely with a company that builds, fabricates and engineers various things for Disney Land/World, Universal Studios as well as other international artists + architects. Once again they proof to understand how to put their brand in the spotlight and how to communicate with their customer in a way that is memorable. The store is supposed to open next month..." Look forward to tons of vintage oven doors, including one that's 10-feet high, replete with steam, in which employers walk in-and-out of to get to the stockroom. As Johnny acknowledges in the video, people will be confused by the no-actual-cupcakes thing.
· Johnny Cupcakes LA Store Preview Video [Highsnobiety]
· Storecasting: Johnny Cupcakes on Melrose [Racked]