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Last month, we posted that Louis Vuitton was suing artist Nadia Plesner for creating T-shirts and posters to sell, with 100% of the profits going to Divest for Darfur. Recently, Louis Vuitton got in touch with The Cut to give its side of the story, underscoring that "Louis Vuitton is not trying to stop Plesner's campaign and hopes to find a solution to allow it to continue without infringing on Louis Vuitton's intellectual-property rights." Here are the highlights:
1) "[T]he fashion house initially did not ask for damages...They sent Plesner a letter asking her to respect the rights of other artists...Marc Jacobs and artist Takashi Murakami, who designed the bag. Plesner didn't respond..."
"If companies don’t take action to protect trademarks, it’s harder to do so in the future," the spokeswoman said. "I just think the way she’s portraying this she’s not telling what Louis Vuitton did to prevent the lawsuit."
2) "The spokeswoman also noted when Plesner started the campaign, she was donating 30 percent of the profits from the sale of T-shirts and posters with the image (now her Website says she's donating 100 percent of the profits)."
3) "Since Plesner didn't respond to Louis Vuitton, the house went to court in Paris to file an injunction. On March 25 the court declared the image was a clear infringement of Louis Vuitton's copyright on the bag and ordered Plesner to cease and desist...Plesner ignored this injunction..."
4) "Louis Vuitton took further action and asked for 5,000 euros for each day she continued to sell the product (just under $7,700; some erroneous reports say $20,000 a day)."
So, LV says it's not trying to stop the campaign, but this image is the image of the campaign. Thoughts?
· Louis Vuitton Tried to Prevent the Nadia Plesner Lawsuit [The Cut]
· Fashion Don't: Louis Vuitton Sues Darfur Fundraiser [Racked]