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Morning Storecasting time, where we give you the dope on the latest shops opening soon. See boutiques on the rise near you? Send pics and tips our way.
Hot on the heels of opening her first store in the U.S. in NYC a week ago, Russian teen fast fashion phenom Kira Plastinina is getting set for the opening of her boutique on Robertson this Friday. Per the Los Angeles Times, after opening 40 shops in Russia in the last year, Plastinina—supported by her millionaire father Sergei Plastinina—will open five of her eponymous stores in LA in the next month, with a U.S. goal of 50 in the next three years. The paper reports on the to-be-opened Robertson shop: "Inside, the space is similar to her stores in Russia, she said, with lots of hot pink, chandeliers and poufs to sit on. She was wearing her own line, as she usually does, including a $34 rhinestone-studded denim miniskirt and a cobalt blue patent leather bag with tortoise handles that packed a lot of style for $48."
The line, which averages at $48, is said to come from her ideas and "Her drawings," which "resemble high school doodles more than professional fashion sketches." It's also reported that she spent $2 million to get Paris Hilton to the front row of her fashion show, and that The Hills star Audrina Patridge is set to be her brand ambassador, which act as pretty good indicators as to what the Kira Plastinina label is all about.
· Kira Plastinina: From Russia with style [LAT]
· Storecasting Robertson Edition: Kira Plastinina, D&G, Chanel and Ralph Coming, Robert Clergerie and Horn Out [Racked]