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Online Launches & Releases: Bluefly's B*fly and DwellStudio for Target

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Discount etailer Bluefly has added to its inventory with its just-launched B*fly section, offering contemporary options at up to 40% off, in addition to its higher-end offerings. From the press release, Bluefly CEO Melissa Payner states: “We recognize that our shoppers are not always wearing head-to-toe haute couture. So now they’ll have an outlet where they can mix and match the hottest contemporary separates to create their own signature look.” Though as Racked NYC notes, it doesn't seem all that different. [Business Wire]

Though not hyped like the designer collabs, DwellStudio for Target baby collection is an exciting development for parents, now available online, offering cribs, rocking chairs, rugs, pillows, lamps and apparel in kid-friendly, modern designs. Take that, Bugaboo. [Target]