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The Warhol Factory x Levi's X Damien Hirst pop-up shop opened at Fred Segal Man in Santa Monica late last week. The launch party brought together an eclectic mix of artsy hipsters and forty-something Warhols, all ogling at the same classic Levi’s jacket, now done in pleather, and jeans with an all-over bedazzled skull print. Actually, you’ll be hard pressed to find any items without a skull print or at the very least, a skull charm hanging from it. “Damien knew skulls had been done, but he also knew he could do them better than anyone had before,” Levi's designer Adrian Nyman, who worked with Hirst on the project, told Racked. He also went on to say that at the bedrock of Hirst’s existence is life, experience, and death. The skulls do represent death, but they are meant to be inspirational. “Damien sees death as the ultimate reason to live and experience.”
Men's graphic t-shirts are going for $120 and women's silk shorts will all-over (surprise!) skull print are $190. The merch will be there for two months so you have time to check it out. Also up for grabs is the glossy-paged coffee table book which documents the entire collaboration process ($200). While you’re there, wander over to the KZO build out, where designer Joel Knoernschild (son of Hurley and Billabong bigwig Joe Knoernschild) has taken early '90’s favorites like flannel shirts and pinstripe plaid shorts and made them ’08 appropriate for even the most selective hipster. [RackedWire]
· Warhol Factory x Levi's x Damien Hirst Pop-Up Shop at Fred Segal [Racked]