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Burberry, this is not a call to go the way of countless labels—adding a few organic cotton pieces and calling itself "green." But, seriously, is it necessary to send the catalog (which, by the way, is very durable) inside an envelope? Slap on an address and be done with it, and when/if you do ditch the envelope, whatever you do, do not send out a hard-copy press release announcing the eco-feat.