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West 3rd Street: The Beverly Center continues to say good-bye to its stale, depressing past with new heavy-hitting labels setting up shop seemingly every month. Creme boutique has expanded from its Beverly Hills shop on Charleville to the 7th floor of the mall, stocking labels such as Robert Rodriguez, Teen Flo, Nicole Miller and Genetic denim. A sales person said the traffic has been good thus far, and noted the "less traditional" customer than the Beverly Hills boutique. Sustainable sportswear and activewear label Nau is slated to open April 17 on the 7th floor next to Ben Sherman. No date on the Salvatore Ferragamo store opening, but the plywood is up between Mont Blanc and Lucky Brand on the 7th Floor. Premier Men's blinged out merch will be moving from the 7th floor to the 8th floor, next to H&M. And Custo Barcelona is moving to a more prominent spot next to Bloomingdale's on the 7th floor. [RackedWire]