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NYC-based luxury lingerie shop Kiki de Montparnasse opened toward the end of 2007 on Melrose Avenue, an expansive boudoir environment with lovely underpinnings, sleek sex toys, silk bedding and a collection of books that make you look well-traveled and sophisticated when left (purposefully) on a coffee table. Despite the reference to the French rue and Agent Provocateur-esque offerings, it's an American Company. The shopgirls likely give male clientele another reason to feel proud to be an American; tall, pretty, lithe and well-styled, they are the upmarket version of fitting into the Hooters shorts. Instead, Kiki shopgirls slip into the "V" dress (available for purchase in-store for $395), which can be worn with a plunging neckline or more modestly, depending on whether hook-and-eyes are fastened. Irina (left) and Sonja (right) couldn't say enough glowing things about the versatility of the dress and told Racked they find themselves going out in it straight after work. Besides really knowing how to sell a dress, the duo was very knowledgeable about the merchandise and brand, and said people are still discovering the boutique, tucked away behind the storefront and gate.
· Kiki de Montparnasse [kikidm.com]