Launches & Releases: Presse Boutique Getting Ready for Ecommerce

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Presse Boutique on La Brea Avenue, steps south of West 3rd Street, just celebrated its one-year anniversary in March, and is preparing for its next big launch—an ecommerce site. Per W mag, the site will bring the boutique's "tightly edited stock—the latest styles by Rodarte, Proenza Schouler, Nina Ricci and Yigal Azrouël" to the masses. Co-owner Renee Roman Klein told the mag: "There will always be people who want the tactile experiences—seeing and touching and feeling. But in terms of the majority of shoppers out there, online is their access... When we get credits in magazines, I have women calling me from Omaha asking for the same cardigan as the women calling from Park Avenue.”
· Full-Court Presse [W]
· Presse Boutique [pressboutique.com]