Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Photo via Emerald City
It's so hip to be green, what was Fred Segal going to do—not open an eco-friendly section? In fact, we're kind of surprised the nexus of trendy and expensive didn't do it before now. Located in a 1,200-square-foot space at the back of Fred Segal east building in Santa Monica, Emerald City reports on Fred Segal Green's upmarket collection of furniture, home wares, and pet accessories: "High-end eco products get dissed a lot, because they can make environmentalism seem like an elitist movement... But examining these... carefully-designed products, I felt vaguely hopeful about a different sort of consumer culture. There's an anti-disposability to these items that serves as a refreshing contrast to today's one-use, throwaway world." Next sentence: "Of course, I can't afford to actually buy the stuff." Pricey highlights include Monacca laptop bags and calculators and Ronel Jordaan "river-stone-like cushion-seats." Apparently, the only affordable offerings for middle-classers are some coasters and an umbrella.
· Fred Segal Green: Gorgeous, expensive, eco-goodies [Emerald City]