Where In the World Is Greg Armas? In NYC, Helming Assembly

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Photos via Refinery29

A couple months ago, word was that Scout Co-owner Greg Armas had left the forward LA boutique to open his own shop in NYC. Indeed, Refinery29 profiled Armas' new shop today, Assembly New York on Ludlow Street. We can already see Armas' aesthetic all over the place via the images, a kind of rustic, minimalist chic. The boutique is a men's shop with a rotating supply of women's accessories, per Refinery, "An avid vintage collector and former gallerist, Armas compiled an attractive collection of classic and contemporary men's clothing, antiques, and vinyl in a bold attempt to disseminate a style rather than singular must-haves." This translates into labels such as Ksubi, Endovanera, Corpus and Rachel Comey, and pieces like kente cloth sneakers and aztec-inspired heavy-weight cardigans. Armas told Refinery: "I'm excited about working with a lot of the designers on projects exclusive to Assembly that reach beyond clothing into objects, music, and the obscure." No doubt the vintage selection is very strong here as it is at Scout, and this time for guys only.
· Assembly New York: A fresh men's shop with an old-meets-new point of view [Refinery29]
· Society for Rational Dress Exclusives at Scout, Plus Other Juicy Scout News [Blackburn and Sweetzer]