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Storecasting: Ralph Lauren's Mega Boutique on Robertson

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Storecasting time, where we tell you what shops are popping on your block. Got retail scoop yourself? Snap a pic and send it our way.

The Ralph Lauren plywood on Robertson Boulevard—a hop and a skip from the to-be-opened Chanel boutique and D&G concept store—went up some time ago, but there was not a peep from RL. Today, Women's Wear Daily reports that the boutique, set to open in August, will be a whopping 10,900 square feet and "will comprise a full-line women's and men's store as well as attached Double RL and children's stores, which will have their own street entrances." As compared to its Rodeo Drive store, which has a "focus on custom-tailored clothing and the Black and Purple label lines," the Robertson boutique "will be aimed at a younger customer who likes to mix brands and may not shop at the Rodeo store or even know that much about the brand." Of note, the space will house the first shop dedicated to kids in CA, as well as carry some vintage and one-off pieces. This will be RL's sixth boutique in the area, in addition to Rodeo, South Coast Plaza, and three in the Malibu Country Mart.
· Ralph Ready for Robertson [WWD, subscription req]
· Storecasting Robertson Edition: Kira Plastinina, D&G, Chanel and Ralph Coming, Robert Clergerie and Horn Out [Racked]

Ralph Lauren - Robertson

141 N Robertson Boulevard, Los Angeles, CA 90048 310-274-0171 Visit Website